Culture and mediatization

reflections on Guel Arraes adaptation of theplay Auto da Compadecida by Ariano Suassuna

Abstract

This study aims to promote a critical reflection on the process of mediatization of cultural products in contemporary times,using Guel Arraes' adaptation of the play Auto da Compadecida by Ariano Suassuna as an example. Employing a qualitative approachand a comparative analysis between the original play and its audiovisual adaptation, this article seeks to discuss the phenomena thatinfluence the production, access, and dissemination of artistic works. The results obtained in this study indicate that Arraes' adaptationnot only expanded the target audience of Suassuna's work but also significantly contributed to cementing it within the canon of BrazilianLiterature. For the theoretical foundation, the postulates of Ghirardi et al. (2020), Oswell (2006), Storey (1999), Castro (2021), and Souza(2003) will be used, as their contributions enrich the debate on the intersection of culture, media, and art in contemporary times,especially concerning new forms of artistic production.