FROM WRITING TO READING:

THE DIALOGISM OF CLARICE FRERE`S MULTISSEMIOTIC DISCOURSE ON INSTAGRAM

Abstract

The technological advances and the advent of social media enabled both the emergence of new discursive genres and the reinvention of genres that already existed. In this scenario, the visual poetry of the writer Clarice Freire, published on Instagram, is an example of a genre that combines multiple semioses for the construction of meanings. Therefore, the justification of this article is the need to deepen research on digital discursive practices. The objective of this research is to discuss the multisemiotic discourse of Clarice Freire's visual poetry on Instagram and her contributions to the process of reading digital texts. To achieve this purpose, the methodology was qualitative, of the case study type, about the visual poetry of the author Clarice Freire on Instagram. The theoretical foundation is based on Bakhtin's Dialogical Discourse Analysis and his conceptions of genres, as well as on Santaella's theoretical contribution to the characterization of multimodality and types of readers. As a result, four texts were selected, on which the discussion about the multisemiotic aspects of the author's discourse took place. Finally, it was concluded that the articulation of multiple semiosis allied to the publication of texts in digital media enhances the multimodality of this genre that has increasingly reinvented itself in virtual reality.