The meanders of Ratinho: plots and fictions in the political-business trajectory of Carlos Massa

Abstract

This research examines Carlos Massa, better known as Ratinho, from a sociological perspective. Moving away from the idea of a self-made man, one can see an individual shaped by his social environment. Few individuals have undergone such significant transformations as Carlos Massa throughout his life. Beyond his remarkable achievements, Ratinho also ventured into politics, with his greatest political success being realized through his son, Ratinho Júnior. Analyzing Ratinho's trajectory, at least through sociological lenses, means observing the construction of an empire—one that is quite unique compared to other powerful families in Paraná. Notably, unlike many political and business figures in the state, Ratinho built his career without nepotism. Instead, a man without a prestigious family name relied on his skills in crucial moments, identifying opportunities that significantly altered his life. Identifying these windows of opportunity is precisely the aim of this article. The study begins with Carlos Massa’s family origins and concludes with his greatest achievement: the foundation of Rede Massa.