Turismo e Distanza Psicologica: Una Revisione Sistematica
Parole chiave:
Distância psicológica, Comportamento turístico, Marketing, SustentabilidadeAbstract
La distanza psicologica influenza il comportamento turistico, incidendo sull’attrattiva e sulla decisione di viaggio. Le destinazioni lontane possono sembrare più esotiche, ma generano anche barriere culturali o logistiche. Strategie di marketing, come immagini e racconti di viaggio, e tecnologie (realtà virtuale/aumentata) cercano di ridurre questa distanza creando connessioni emotive. Tuttavia, tali approcci possono semplificare le culture locali e intensificare gli impatti negativi del turismo di massa. Questo studio rivede sistematicamente la letteratura sull’argomento, analizzando come la distanza psicologica influisce sulle scelte turistiche, quali strategie risultano efficaci e i relativi effetti culturali e ambientali. Seguendo il protocollo PRISMA 2020, la ricerca offre spunti per bilanciare attrattiva commerciale e sostenibilità.
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