Tourisme et Distance Psychologique : Une Revue Systématique
Mots-clés :
Distância psicológica, Comportamento turístico, Marketing, SustentabilidadeRésumé
La distance psychologique influence le comportement touristique, affectant l’attractivité et la décision de voyager. Les destinations lointaines peuvent sembler plus exotiques, mais elles créent également des barrières culturelles ou logistiques. Les stratégies de marketing, comme les images et récits de voyage, ainsi que les technologies (réalité virtuelle/augmentée), visent à réduire cette distance en créant des connexions émotionnelles. Cependant, ces approches peuvent simplifier les cultures locales et intensifier les impacts négatifs du tourisme de masse. Cette étude passe en revue systématiquement la littérature sur le sujet, en analysant comment la distance psychologique façonne les choix touristiques, quelles stratégies sont efficaces et leurs effets culturels et environnementaux. En suivant le protocole PRISMA 2020, la recherche propose des pistes pour équilibrer attractivité commerciale et durabilité.
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