Turismo e Distância Psicológica: uma revisão sistemática
Palavras-chave:
Distância psicológica, Comportamento turístico, Marketing, SustentabilidadeResumo
A distância psicológica influencia o comportamento turístico, afetando a atratividade e a decisão de viagem. Destinos distantes podem parecer mais exóticos, mas também geram barreiras culturais ou logísticas. Estratégias de marketing, como imagens e relatos de viagem, e tecnologias (realidade virtual/aumentada) buscam reduzir essa distância, criando conexões emocionais. No entanto, essas abordagens podem simplificar culturas locais e intensificar impactos negativos do turismo de massa. Este estudo revisa sistematicamente a literatura sobre o tema, analisando como a distância psicológica molda escolhas turísticas, quais estratégias são eficazes e seus efeitos culturais e ambientais. Seguindo o protocolo PRISMA 2020, a pesquisa oferece insights para equilibrar atratividade comercial com sustentabilidade.
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